June 2017

Different Types of Business Strategies

When it comes to running a small business, either an independent startup or a franchise investment, there are a number of business strategies that can be used to ensure success – and each varies depending on the company-specific situation. For example, newer businesses will face a different set of challenges than a business that has been … Continued

Do You Need a Business Consultant?

Managing your own business is difficult. Whether you’ve invested in a franchise or are pulling together resources for an independent startup, chances are you can’t afford to waste time, supplies, talent, or money. The bottom line is that you need to make sure you are spending your limited resources in the best way possible. A … Continued

Why Make a Competitor Analysis?

  In starting a small business, particularly if you’re investing in a franchise system, it’s important that you know as much as possible about your competitors. According to the Reference for Small Business, a competitive analysis is “the practice of analyzing the competitive environment in which your business operates (or wishes to operate), including strengths and … Continued

The Importance of Market Research

When starting a small business – whether you’re investing in a franchise or looking into an independent start-up – it’s important to know who your customers will be, how you’re going to get the word out to them, and who you’ll have to go up against in order to get their business. So how do you … Continued