Be Your Own Boss

Build a family business

Family businesses, as fantastic as they sound, are exceedingly difficult to run and sustain. They require long hours, intense dedication and extensive planning. But if you are successful, you will leave your descendants with a sustainable business and source of income that they can grow further in each generation. The majority of multi-generational businesses fail … Continued

Workplace conflict resolution

  Workplace conflict has varying definitions as well as different effects on the entire office. Work-related disagreements are normal and even healthy. Productive teams are those whose members are comfortable enough to disagree with each other. Disagreements can lead to change and new ideas and can spur the team or office on to newer and … Continued

How To Identify Your Small Business Target Audience

Identifying your small business’s target audience is critical to the success of your business. Large businesses can get away with marketing something to everyone, but small businesses will falter. You will decrease your chances of success if you try to be everything to everyone, or even a little something to a lot of someones. By … Continued

What is Your Target Market?

The success of every small business-a franchise or independent start-up-is dependent on attracting customers. We all know a killer product or service is important, but where’s the point in selling the best handmade soaps in your area, if no one is buying them? How do you attract customers? The simple answer is marketing. Specifically marketing … Continued

Franchise Research

Franchises are everywhere. If you’ve ever eaten at McDonald’s, rented a car from Hertz, or stayed at a Marriott, you’ve encountered a franchise. The International Franchise Association (IFA) succinctly describes franchising as, “a method for expanding a business and distributing goods and services through a licensing relationship.” Knowing you want to buy a franchise is … Continued

Is Franchising Right for Me?

Entrepreneur Magazine’s Small Business Encyclopedia defines franchising as “A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product, … Continued

Building a Business around Your Values

  The Business Dictionary defines values as “Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable. Values have a major influence on a person’s behavior and attitude and serve as broad guidelines in all situations. Some common business values are fairness, … Continued

Strengths of Franchising

When you’re thinking about opening your own business, there is a monumental checklist of things to consider. The plethora of options out there may seem overwhelming and maybe even confusing, but one lower-risk option to take under advisement is buying a franchise. A franchise is a company you buy from a franchisor who gives you … Continued

How to Turn Your Business into a Franchise

A great way to realize business growth while at the same time minimizing the costs associated with expanding into additional locations going it alone is through franchising. When you franchise your small business, you are – in essence – lending your business model, brand name, and operation strategies to another entrepreneur in exchange for an initial franchise … Continued

Franchising Versus Traditional Business

The American dream is won or lost on the grounds of entrepreneurship. It is the idea that each and every U.S. citizen has an equal opportunity to achieve financial success through hard work, initiative, and determination. Whether you decide to invest in a franchise business or create your own independent startup (or traditional business), you’re … Continued