Blog, Success & Media

What is Your Target Market?

The success of every small business-a franchise or independent start-up-is dependent on attracting customers. We all know a killer product or service is important, but where’s the point in selling the best handmade soaps in your area, if no one is buying them? How do you attract customers? The simple answer is marketing. Specifically marketing … Continued

Franchise Research

Franchises are everywhere. If you’ve ever eaten at McDonald’s, rented a car from Hertz, or stayed at a Marriott, you’ve encountered a franchise. The International Franchise Association (IFA) succinctly describes franchising as, “a method for expanding a business and distributing goods and services through a licensing relationship.” Knowing you want to buy a franchise is … Continued

Is Franchising Right for Me?

Entrepreneur Magazine’s Small Business Encyclopedia defines franchising as “A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product, … Continued

Building A Sustainable Business

Whether you’re buying a franchise, or opening an independent start-up, knowing how to build a sustainable business is vital for success. You need to know how to hire the right leadership and employees, create the perfect brand, connect with your customers, and employ sound decision making. These elements need to come together productively if you … Continued

Building a Business around Your Values

  The Business Dictionary defines values as “Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable. Values have a major influence on a person’s behavior and attitude and serve as broad guidelines in all situations. Some common business values are fairness, … Continued

Strengths of Franchising

When you’re thinking about opening your own business, there is a monumental checklist of things to consider. The plethora of options out there may seem overwhelming and maybe even confusing, but one lower-risk option to take under advisement is buying a franchise. A franchise is a company you buy from a franchisor who gives you … Continued

How to Turn Your Business into a Franchise

A great way to realize business growth while at the same time minimizing the costs associated with expanding into additional locations going it alone is through franchising. When you franchise your small business, you are – in essence – lending your business model, brand name, and operation strategies to another entrepreneur in exchange for an initial franchise … Continued

Franchising Versus Traditional Business

The American dream is won or lost on the grounds of entrepreneurship. It is the idea that each and every U.S. citizen has an equal opportunity to achieve financial success through hard work, initiative, and determination. Whether you decide to invest in a franchise business or create your own independent startup (or traditional business), you’re … Continued

What is a Franchise?

  The International Franchise Association (IFA) explains that “franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. In franchising, franchisors (a person or company that grants the license to a third party for the conducting of a business under their marks) not only specify the products and … Continued

Best Business Practices

If you’ve started your own small business or have invested in a franchise, chances are you’re networking with peers, taking courses, and doing some research on best business practices so that you can find what best fits your strategy for success. If so, good for you! Running a business can be challenging, but if you … Continued