How Big is the Water and Mold Remediation Industry?

Realize Your Potential with an Industry Leading Brand

AdvantaClean is a proven, predictable business model in a rapidly growing industry

The home restoration franchise industry is growing at a tremendous pace. IBIS World currently values the restoration industry at $210 billion, and the combination of climate change, aging homes and infrastructure, and poor modern-day home construction techniques that commonly cause moisture and mold problems means that the boom the home restoration franchise industry is experiencing isn’t going to slow down anytime soon.

AdvantaClean home restoration franchise showing work being done

The growth of the restoration industry, combined with the enormous profit potential, has resulted in several brands trying to vie for market share. While the industry is crowded, not all restoration brands are equal. AdvantaClean is rapidly emerging as a leading restoration franchise by doing things remarkably different than other brands in the industry.

Beginning with our services, AdvantaClean stands out as an alternative to restoration by focusing on scheduled services, such as mold remediation, indoor air quality and water damage, rather than on waiting for a disaster to strike and then chasing insurance companies for large payouts. Our model makes AdvantaClean far more predictable and our revenue streams far more diverse than other brands in the restoration industry.

“AdvantaClean is a recession-resistant business in an enormous market,” says Jeff Dudan, CEO, and founder of AdvantaClean. “AdvantaClean is a much more predictable business model than other restoration businesses because we aren’t chasing storms and insurance payments. The services that we provide are scheduled, meaning our franchisees know more about how much they will be earning week to week. We specialize in helping homeowners find permanent solutions to water damage, mold growth, indoor air quality issues and more, and our level of services carve out a nice niche for our franchisees to differentiate themselves in their markets.”

Services in which AdvantaClean Specializes
are Recession-Resistant

AdvantaClean franchisees have one advantage over other business owners: the services that we specialize in are a necessity for homeowners. Issues like mold growth, water damage, moisture problems and more will plague home and property owners for as long we continue to live in homes and properties. This also means that the demand for our services is enormous.

“We’re a far better investment than other restoration brands,” says Matt Phillips, President of AdvantaClean. “Typically, restoration services are subject to insurance companies, which means that those businesses become claims processors. They must wake up at three in the morning and fix a problem, whereas we sell directly to homeowners. All our services are scheduled, which allows our franchisees to work in a timeframe that works for their schedule.”

How Big is the Demand for the Core Services AdvantaClean Provides?

Water Damage

The statistics reporting how many millions of American homeowners experience water damage are overwhelming. According to Water Damage Defense, it is estimated that 14,000 homeowners suffer water

damage on a daily basis, and 98% of basements will flood in a homeowner’s lifetime. The same organization cites that the average insurance claim for water damage is close to $7,000. The well-known problems of severe storms caused by climate change, aging infrastructure, poor construction methods and more, mean that water damage is going to continue to affect millions of home and property owners every year.

Mold Damage

Mold is dangerous because it dramatically decreases the indoor air quality in the home, potentially making a home unsafe to inhabit. An academic report published by the Cadmus Group, “Valuing the Economic Costs of Allergic Rhinitis, Acute Bronchitis, and Asthma from Exposure to Indoor Dampness and Mold in the US,” purports that the annual costs to treat these illnesses exceed $20 billion. While mold is common in older homes, modern homes are just as susceptible to mold growth because of building materials and construction techniques that restrict airflow.

Moisture Control

In 2016, the Environmental Protection Agency (EPA) published, “A Brief Guide to Mold, Moisture and Your Home,” where they correctly assert that “Moisture Control is the Key to Mold Control.” As frequent as mold is, moisture is the root cause — and homeowners that are quick to address this issue can save their family thousands of dollars.

HVAC Cleaning

HVAC cleaning, like moisture control, is commonly associated with mold growth. The EPA recommends homeowners to have their HVAC cleaned if mold or moisture is found in the home. The problem extends beyond moisture and mold to pests. According to a survey conducted by Home Pest Control, 84% of homeowners report experiencing a pest problem in the last year. The EPA recommends that for safe indoor air quality, homeowners who have experienced pest infestations have their HVAC cleaned.


The EPA reports that radon is the leading cause of lung cancer for non-smokers*, and the number of people who die from lung cancer caused by radon is about 20 million per year. The EPA also reports that about 8 million homes in the U.S. have high exposure to the silent, cancer-causing gas. Exposure to radon can happen in old and new homes, which means all homeowners ought to be making sure that their homes are safe.

* Environmental Protection Agency, “Health Risks of Radon,”

“We excel at restoring homes and properties that experience water damage, air quality issues, mold growth, and radon, to make homes and properties safe to inhabit again,” says Chris Stefanco, Vice President of Operations with AdvantaClean. “We go above and beyond in finding permanent solutions to these problems so that homeowners have the peace of mind that they have a space that’s truly clean, and they will not have an issue going forward. All our service lines are also in line with our core values: being clean, healthy and safe. Our services are really high-margin for our franchisees, and we provide exceptional value to our customers. We feel for them; we all have families. We want to be sure that we do the job right every time and educate our customers about how to avoid issues in the future.”

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